In this digital age, there is a fine line between personal and public media presence and online marketing. Media platforms have revolutionized the way we look at advertising, whether it’s product/service promotion or self-promotion. Anyone can get anything out there, often left unnoticed. But with the presence of YouTube, Facebook, Instagram, Vimeo, and any site that Google can find with a video setting, it’s hard to tell which platform is best to maximize your full potential. When picking a platform, it’s best to step back and consider the following questions: 1. What am I promoting? It’s important to get a… READ MORE
A creative block is hell’s custom-made gifts to the creatives. You wake up one day, and your brain decides to quit and shut down without notice. And no matter what you eat, drink, or do, it still feels like you’re hitting the same broken switch over and over again. And we all know that it never really goes away entirely. It’s just going to be there rearing its ugly head at the most unfortunate times. But, it might not always be a bad thing. As writer and artist Amber Rae beautifully put it, “The Resistance is there, signaling how meaningful the pursuit… READ MORE
Strangely, the statement “nice guys finish last” seemed to have become a mantra to achieve the ultimate work trait model that would lead a business to success. Many see kindness as a weakness they’d prefer to cut off and replace with a string of balloons labeled with persistence, determination, firmness and the like. What they don’t see is the reach and extent that kindness can go. As VaynerMedia CEO Gary Vaynerchuk tells us, kindness is not a passive trait—it’s a massive advantage. And it’s a powerhouse practice that can do wonders when you least expect it. Kindness is the golden investment In… READ MORE
One of the easiest things to do in the world is to click the exit button on a website that’s wasting our time. It’s a miniscule action but for us content creators or general members of the online market, it’s actually an excellent everyday learning experience. We could ask ourselves “Why did I click exit?” and we could learn a few tips and tricks for our own content marketing strategies. After all, we don’t want to be on the receiving end of those exit clicks. However, some of the biggest mistakes none of us would ever want to make are… READ MORE
Earn while you sleep Location is of primary importance. It can make a big difference in terms of visibility and sales. In eCommerce, you can put up a storefront at using your own domain name and sell products anywhere in the world. The implications are more far-reaching than you might even know. eCommerce has a certain passive appeal. It is certainly possible to earn while you sleep. That is why business owners should be looking forward to incorporating technology at every turn to expand their business. A Worldwide Market The eCommerce market has rapidly increased through 2018. According to eMarketer, this year… READ MORE
What’s new in 2018 for SEO is a win for Google and its users but quite a loss for the websites in the middle. Google is now pushing for one-click search answers. And because of this, users don’t need to go into a site anymore to find the answer they’re looking for. For many search queries, Google now directly answers through answer boxes or lists. Most of the time, these eliminate the need for a website concerning those queries. This only means lesser opportunities to rank and lesser organic search traffic to come by for sites. Even if it’s not… READ MORE
Websites are the new trend for a lot of businesses locally and abroad. With the use of the internet, possible clients and customers will be able to reach your site or your business in just one click. This fact proves to be a beneficial thing for both parties, especially with convenience and initial low cost as one of the things that can help businesses sell and consumers buy easily. That said, though, just because one has a business website doesn’t mean it could drive traffic and revenue right away. This is where Search Engine Optimization (SEO) comes in With the… READ MORE