Nothing could suck more than finding out that your content isn’t relevant anymore—on Google, that is. You’ve spent hours researching about it and making sure it hits the right notes. After some time, the fuel and hype die down and you’re left with content that’s not even seen by anyone unless you tell them to go straight to it. That’s not cool. Luckily, though, there are a few ways that you can do to bring your old content back to life. One of the most effective tactics you can use is re-optimization. Content Marketing Institue came up with three tools that you… READ MORE
There have been numerous design shifts and trends that took over marketing materials, branding strategies, and the vast art realm in the last few years. 2018 saw significant breakthroughs, and most of them went on to serve as the tentpoles of modern design. That said, Creative Bloq recently talked about their predictions for next year’s design trends. Various designers shared their thoughts on what they think design would shape up to be in 2019. With the current track of sustainable and usable design, it’s no wonder these trends would serve as catapults for creative economies and businesses. After all, the design is… READ MORE
The past years have seen a steady climb of clickbait posts and videos all over social media and various search engines. While this isn’t inherently bad, using clickbait headlines can sometimes be a hit or miss—especially when not used the right way. Although using clickbait has its noble intentions, the sole purpose of creating clickbait headlines are to effectively grab the number one currency on the internet, and that’s attention. However, clickbait headlines have been overused through the years and have now become one of the “things to avoid” items in any content creation guide. Despite this, many still use… READ MORE
This is a bit frustrating because creating content seems to be the hype these days, yet despite all the craze surrounding the “PUT OUT CONTENT OUT THERE, FAST” mentality, it’s hard to see if you’re doing the right thing or not. You’re doing everything you can to rank well, but there are also times when your process doesn’t work the way it does usually. If you’re having the same dilemma as most marketing people and content creators, Children’s Health digital marketing manager Courtney Cox (via Content Marketing Institute) revealed three key components that help Google assign the value to your content… READ MORE
Business has never bloomed like this if you looked back 20 years ago. There’s this old concept for people then where the scenario in an office set up is well-played out in their head—they’re all in their suit and ties or fancy corporate dresses working at a 9 to 5 desk. That was the dream. This still happens, though, but it’s not the dream anymore. Now, most people want to crush it and be their own bosses. Say this out loud years ago, and you’d get weird looks from your parents or even your superiors. We’re at the cusp of… READ MORE
Undeniably, whether it be on social media or other online platforms, the use of video is booming! There’s been such a massive influx of videos that it’s now threatening to take over the majority of consumer traffic in the coming years according to many surveys. Videos deliver information quickly and efficiently while still keeping the viewer’s interest intact when done right. It appeals to their senses, minds, and emotions all at the same time. Apart from that, video marketing offers a whole other world of opportunities for any business. However, like any other opportunity, this can easily backfire when not… READ MORE
Taking the lead is never easy, especially with the immense responsibilities that come along with it. There is often confusion on the difference between a boss and a leader, mostly because they’re one and the same at work. We often associate bosses to be harsh and difficult to please, but that is because for years it has been ingrained in the workplace culture that a boss has to be those things. But being “bossy” is not the same as being an effective leader. The truth is that the workplace doesn’t have to reproduce a stressful and negative energy that makes… READ MORE