In almost every update, Instagram keeps getting better and better for brands. Despite a few hiccups here and there, the visual platform serves as one of the most convenient and efficient platforms to showcase your products and services. Through their screens, you can already give potential customers a taste and experience of your brand. Building your online presence on Instagram, however, isn’t an overnight job. It’s an entire process on its own of planning, creating, and observing. Just like any business deals, you’ll have to invest time, effort, and energy on it before you reap the returns. With the right… READ MORE
“Content Marketing” is a term that can be thrown around today carelessly for people to think, “this dude sure knows his stuff!” or “what the hell is he talking about?” It’s not exactly a new idea; content marketing been around since websites became money-making generators for businesses in the eBay heydays. But here in the Philippines, content marketing is a familiar concept to digital marketing people, but not exactly so for most business owners and possible clients. You’d have to explain what content is so they can understand what you’re going to do for them. That being said, there are… READ MORE
I love making playlists; adding new tunes to them until shit hits the fan and I have about one song for every day of the year. Playlists are my main thing. That being said, it’s a known fact that a lot of people use Spotify to stream music—regardless if it’s a free or premium subscription. With over 2 billion playlists worldwide, it’s easy to lose yourself in the rabbit hole of music that the music streaming platform offers. We get by during our daily commute, while working/studying, running, you name it. Now, if you’re a business seeking to expand your… READ MORE
The most frustrating thing that a content creator could ever face is the slap-down feeling of having great content with little to no engagement. You’ve got it all checked out, you have a solid piece that’s backed up by research, and it’s basically a treasure chest of good value and information. The only thing missing is the main reason why you put it out in the first place—people and views. Tom Whatley of Content Marketing Institue breaks down a couple of workable ways to have people catch on to your content. Whatley did an interview with several B2B head honchos… READ MORE
Think you got what it takes to make it in the Digital Marketing Industry? Consider yourself lucky because you are currently basking in the glory of the digital age! That’s right; as the world moves forward, so does opportunities. It may be hardly ever heard of compared to the conventional routes of marketing, but you’d be surprised how companies lean more towards tech-savvy skills with doses of people skills and creativity. According to studies from LinkedIn pulled up by Brian Peters’ Buffer podcast, part of the ten most in-demand hard skills that companies are currently looking for is digital marketing,… READ MORE