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Why You Should Be Taking Advantage of White Label SEO

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Leverage. Every business needs it, and every business wants it—especially in the fast-paced world of digital marketing. It’s not something you could always get or build on your own, though. Sometimes, you need a partner—a third party that can make you feel like you have your own in-house team of experts without paying the costs […] READ MORE

Working With Content Creators: 5 Things You Need to Know

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Content creators are hot right now, and they’re getting a lot hotter by the day. These days, people are getting tired of content that merely exists for contents’ sake. They spend a few minutes watching, reading, but then what? Now, people are looking for content that is “useful”—those that either educate or entertain. From fitness […] READ MORE

Stop Pitting Traditional Media & Social Media Against Each Other

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These days, we no longer look at a TV commercial and think, “Wow, that product looks great, and it must be since they say it is on TV.” Instead, if something catches our eye, we go online, read reviews about the product, look for real-life pictures, watch how other people use them, and so on. […] READ MORE

How To Generate Leads From Instagram

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Instagram may be the 5th largest social network with over 1.2 billion active users; however, a significant number of businesses struggle to draw in leads on the platform. In fact, most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work. Like […] READ MORE

There’s No Such Thing as a “Social Media Guru”

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When I think of the word “guru,” I think of a spiritual teacher, or yoga, or meditation. Never in the world does my brain put “guru” and “social media” in one phrase. And yet, unlike Gretchen Wieners’ “fetch” in Mean Girls, the term “social media guru” has actually caught on (between the two, we’d rather […] READ MORE