Instagram may be the 5th largest social network with over 1.2 billion active users; however, a significant number of businesses struggle to draw in leads on the platform. In fact, most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work. Like any other social platform, you’d need more than just hashtags and posts to convert your followers into actual paying customers. Fortunately, one thing that Instagram is so good at is driving high-quality traffic. From seeing your content to reading your caption, users who are genuinely… READ MORE
You design or build websites, you know you’re good at it, and you know the benefits it holds for businesses. The thing is the people on the other side of you. The business owners and clients—not all of them know this and are ready to believe it. That’s why learning to sell your web design services is just as important as how you know how to do it. However, not everyone’s born to be great speakers, much less great salesmen. A lot of us sweat buckets over the idea of pitching something to a client. But don’t worry too much… READ MORE
The pandemic brought about drastic changes to the work that we do. Suddenly, everything had to be done remotely. Everyone needed to stay home to keep themselves safe from the threat of catching the virus. It was quite an adjustment, but eventually, we got used to it. We managed to do our jobs in the comfort of our homes and still come up with good results, if not better. We all realized that a home workplace wasn’t so bad after all. With the development of vaccines and easing of quarantine restrictions, the post-COVID office landscape becomes a pressing concern to… READ MORE
It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content would help me get more audiences to convert; why are they not giving a single fuck about it?” The problem is that “valuable content” is often taken for granted and seen as a guaranteed armor of invincibility. Just because you’re writing about the best ideas… READ MORE