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Sep17
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While the COVID-19 pandemic still shows no signs of slowing down, various brands and industries are learning how to live with the virus. Months of lockdowns and quarantine have taught us to adjust to the new normal of zoom meetings, group video calls, and live events & concerts produced and broadcast from home. And it’s in these alternative forms of broadcasting that the virtual event was born—it might’ve sounded like an uncommon technique last year, and yet it’s what most people rely on for business, school, and entertainment these days. The early throes of the pandemic brought live events and… READ MORE

Aug19
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One thing that is inevitable in the online world is change. Information online has gone from merely sharing photos to simple updates about what’s on your mind. These eventually turned into full-blown blog sites and then vlogs for personal and business use. Since then, users and business owners alike have used these to further gain influence and earn a profit—and the competition just keeps getting more challenging. With many, most especially tech-savvy people. maximizing the use of videos and other means to catch consumers’ attention, blogs have just become a thing of the past, or so it seems. How do… READ MORE

Jul27
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Just like any other business offline, customers have expectations when it comes to fast quality responses on social media and how efficient questions and complaints get addressed. It’s not any different when it comes to online businesses. Customers even have higher expectations. They know that sending and receiving messages on social media only takes seconds and therefore they expect answers promptly as well.  That’s why customer service exists—to meet the expectations of consumers. When it comes to online customer service, the cardinal rule is you to have fast quality responses on social media. Here we talk about the average response… READ MORE

Jul14
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Whenever I open Instagram, I find myself automatically heading for the Stories first. It’s always that and then the feed and then more Instagram Stories. And I’m sure I’m not the only one. The thing is, unlike your usual Instagram post, Stories give you that genuine sense of catching up with people or brands you follow. It’s like grabbing a drink and chatting with friends except it’s more visual and you can do it any time of the day. It’s exciting, it’s fun, it’s engaging, and there’s an urgency that makes these stories feel like a must-see, for-your-eyes-only content that’s… READ MORE

Jul07
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Do you know what would be nice for businesses right now? A content marketing strategy that works seamlessly. Knowing that it would work as perfectly intended can help you sit back and focus on making it more effective, especially during these unprecedented times. There are many marketing experts who can give you a fool-proof content marketing strategy, but it sometimes gets lost in the tedious process of setting things up. And so this got us thinking, is there a simple way to get a content marketing campaign off the launchpad? Believe it or not, there is, and it’s as simple… READ MORE

Jun24
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For the longest time, Instagram was initially a platform for users, usually artists, to promote their work, draw people to their online portfolio, and gather a following. It was and still is home to many influencers out there. It was more for aesthetics and appreciation and it wasn’t complicated at all. Fast forward to 2019, where businesses now use it as a tool to advertise practically anything. Getting the most out of Instagram can be a challenge. The tight competition and frequent API changes require you to have the right Instagram analytics tools that could put you ahead of the… READ MORE

Jun17
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Pinterest doesn’t immediately come to mind when it comes to sales, but it should. To many, Pinterest is the go-to platform for building dream boards and looking for inspiration. It’s like a new way of flipping through magazines. The platform, however, makes the process of tagging or bookmarking the ideas you’re interested in whether it be fashion, home decor, cooking, photography, or whatnot a lot simpler. It also makes it so much easier to share with other people. This whole thing makes it a goldmine of opportunities. Did you know that Pinterest now drives more sales than Facebook or Instagram?… READ MORE

Jun10
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You probably started out this year with a rock-solid social strategy. Everything looked just right, and you were ready to crunch some numbers this year — but then a pandemic swept across the planet, bringing many businesses and industries to a standstill. We’re three months into the onset of COVID-19, with no vaccine available just yet. So before you lament the collapse of your awesome plans for social in 2020, you might want to hold off on the dramatics for a bit. There’s still a way to revive a social strategy, and it’s one that could benefit both you and… READ MORE

May27
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First things first. For you to successfully start with social commerce, you have to know how different it is with social media marketing. That way, you have a specific goal in mind. In social commerce, consumers make direct purchases through social media platforms like Facebook, Twitter, and Instagram. Social media marketing, on the other hand, is merely advertising a certain product or service which directs buyers to a specific landing page or website where they can actually make the purchase. With that in mind, let’s get into more facts. According to Business Insider, a social commerce market report in 2018… READ MORE

May13
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If you’re looking for an answer to the question, “what is the best time to post on Instagram?” I’m telling you now, you won’t find it here. We can’t give you a concrete hour or concrete day. Why? It’s because only you can answer that question for yourself. Instagram’s algorithm has changed over the last few years. Now, the app prioritizes posts by a user’s friends and family. Businesses are being pushed down. Before, a lot of people thought these “best times to post on Instagram” can beat the algorithm. And it may have worked for some time. But, that… READ MORE