We are currently living in unprecedented times. For the past 8 weeks or so, the world has come to a grinding halt in order to curb the spread of COVID-19. Numerous industries, as well as millions of employees globally, have been badly affected by closures and downsizings. While retail and small businesses reel from the deep-seated financial effects of the coronavirus, social media stands as an essential tool to keep one’s business afloat and still deliver quality services to their clients. Now more than ever, the use of online platforms continuously helps businesses operate with reduced hours and reach as… READ MORE
As the coronavirus continues its rampage around the world, whole populations are transforming in more ways than one. Given that public safety is the current top concern, the most obvious change is that more people are staying at home. And with that comes huge shifts in behavioral trends. All of us have shifted to protection mode and adjusted our lifestyles accordingly. We’ve turned to remote working arrangements, online classes, live-streamed workouts, and the like. We’ve also returned to broadcast TV and other premium media sources for immediate and credible information and updates. And when it comes to distractions and entertainment,… READ MORE
The threat of the coronavirus remains strong, but it doesn’t have to affect the way you operate your Digital Agency. With over a million cases confirmed worldwide as of this writing, it could be hard to think about how you can keep your digital agency afloat. There’s lots of uncertainty about every business niche, with major malls and merchandising companies shutting down indefinitely. And don’t even get us started with how COVID-19 is hitting the entertainment industry with blow after blow of shutdowns and closures. Despite that, there’s still hope for digital agencies like us. We can rise above the… READ MORE
Even if we think of ourselves as rational and logical, the truth is human beings are slaves to emotion. Our emotions play a vital role in how people operate which is why eliciting an emotional response ought to be at the very core of all marketing and social media campaigns. When used appropriately, these emotional video marketing strategies help companies stand out in a heavily saturated market. If your campaign can appeal to an audience’s emotion, you effectively connect with your target audience. It is this connection that results in high conversion and engagement rates. But how do you create… READ MORE