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Jan19
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Key Social Media Growth Techniques You Need To Know

Posted By Daniel Rivera. January 19, 2021

The online world is almost inseparable from the real world. Especially at this point, we use online resources and platforms extensively. Along with the change in technology is the speed of how these technologies evolve. It is important for anyone who conducts business online to know and understand these new tools and to use them to their advantage. Social media is one of the most used and most efficient ways of promoting a brand or cause, and here’s how you can do it right. Have a Strategy To keep yourself and your team from exhausting themselves pointlessly, create a social… READ MORE

Jan07
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How to Build a Brand That Resonates With Customers

Posted By Liezel Stephanie Lawagan. January 7, 2021

When you think about soda, most of you would immediately think, “Coca-Cola.” Princess characters? Disney. Phones? Apple. Samsung. Pop Queen? Beyonce. Annoying orange? Trump, and so on. The point is these things don’t only pop in your head because of their products (or even the quality of their products). You recognize them because of their relationship with their customers, what people think of them, and their reputation in the marketplace. That’s how branding works. While most people know and understand what a brand is, however, many of them don’t understand how to build one. A lot of them still get… READ MORE

Nov26
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How COVID-19 Changed the Online Entertainment Landscape

Posted By Fiona Quinn. November 26, 2020

There’s no better time to appreciate the internet in all its glory than this year. Due to the current situation brought about by the pandemic, business establishments all over the world that rely much on face-to-face interactions and walk-in visits had no other choice but to close their doors to thousands of their customers. They now have shifted to doing everything via the internet. And while it’s true that doing everything online is the new normal, the fact of the matter is the pandemic didn’t just affect the way we do business; it has also redefined and changed even the… READ MORE

Nov19
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How to Build a Powerful Social Media Team

Posted By Liezel Stephanie Lawagan. November 19, 2020

Some time ago, many business owners would have laughed at the idea of paying a social media team to maintain their brand’s social profiles. Some of them probably would have scoffed and maybe even said, “My child could do that!” Look who’s laughing now. These days, companies—whether big or small—recognize that social media is vital to their brands. It’s not just for publicity anymore, and it’s integral in their marketing efforts. Social media marketing shouldn’t just be an afterthought or side job added to the marketing team’s responsibilities. It needs dedication, care, and a unique set of skills. That’s why… READ MORE

Nov12
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Why Local SEO Matters for Your Business

Posted By David Rivera. November 12, 2020

Small to medium-sized businesses are more localized than they’ve ever been. With every new venture popping up, it’s more likely to cater to its immediate locale. Before the age of thick, rectangle palm bricks, word-of-mouth was an effective way to market your local business (regardless if it’s a city or a town). But with everything going digital these days, local SEO plays a huge part in attracting more customers. According to Social Media Today, 97% of search engine users searched online to find a local business. 86% of consumers rely on the internet to find them, and almost a third… READ MORE

Oct28
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Social Media Retail Techniques to Win More Customers

Posted By Fiona Quinn. October 28, 2020

If there’s one thing that Social Media holds, it’s the power to share information with anyone anywhere in the world. With millions, if not billions of people on multiple platforms, no one can miss the barrage of information. Thus, it has become an essential tool for people young and old to express opinions, facts, likes, and dislikes. Most importantly, it plays a huge role in commercial marketing and making a profit for businesses everywhere. Here, we look at social media retail techniques that could help any business take advantage of its power to win more customers. Why is Social Media… READ MORE

Oct19
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Adaptive Marketing: Keeping Up With Industry & Social Change

Posted By Liezel Stephanie Lawagan. October 19, 2020

Sometimes, it can be a little disturbing how much Spotify or Netflix could know you better than the people in your life, but that is excellent adaptive marketing. In today’s world, where there are so many brands marketing on so many channels, it’s now all about adapting to your customers. And it’s not just waiting around, collecting data, reviewing them, and then changing tactics to adapt to them, no. Today, it’s all about adjusting to change in real-time. That’s where adaptive marketing comes in. What is Adaptive Marketing? If you have a Spotify or Netflix account, try to recall the… READ MORE

Oct09
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CGI Virtual Influencers: What The New Trend Means for Influencer Marketing

Posted By David Rivera. October 9, 2020

We’ve talked about influencer marketing in the past. We know how it could play a massive role in brand promotion and the massive repercussions in terms of awareness. There’s no denying that influencers—love them or hate them—can be helpful to any marketing campaign, be it big or small. But as influencer marketing continues to evolve exponentially, these influencers might have found their newest match (and possible replacement)—in the form of CGI characters. Nope, you’re not misreading that, nor is this an article written in the dead of night as I muse on the darkest effects of technology and how we… READ MORE

Sep23
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Making Unsplash Work For Your Visual Marketing Strategy

Posted By Fiona Quinn. September 23, 2020

A well-written article without the right visual to support it is like eating a burger without the meat. Sure, you’ve got the veggies and the crazy delicious sauce to go with it, but without the meat, it couldn’t even be called a burger. While it’s not the best analogy, it’s the best way to describe reading content without photos that best represent it. How much more for visual marketing? You’ve got the brand, you’ve got the message, but do you have the right graphic to represent it? Unsplash has been a gold mine for high-quality photos or visuals for practically… READ MORE

Sep22
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It’s Time to Get Into Twitch Marketing

Posted By Liezel Stephanie Lawagan. September 22, 2020

We’ve all been hearing about this rising platform called Twitch. If you’re wondering what the hell is it, you’re not alone. Know though, that you’re on the right track. Owned by Amazon, Twitch has risen to become the home of a booming community filled with millions of enthusiastic active daily users. Simply put, it’s an online platform where you can broadcast a live stream or watch other streamers. Although it’s primarily used by gamers, it’s quickly becoming THE platform for live streaming content. Workouts, reviews, cooking, DIYS, whatever you can share, you can share on there. Even politics has entered… READ MORE

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